Your wishes granted

Three wishes

Summon the genie, and she will provide:

  • high-converting copy for THREE of your most important web pages – a home page, an about page and a sales page, for example – to transform casual visitors into valuable prospects
  • PLUS a Crystal Ball report outlining what type of copy and messaging you need (based on interview responses and a review of any current web and/or email copy), and how this will change your fortunes
  • PLUS a full Prospect Persona, describing your ideal buyer to a tee, based on careful market and customer research – invaluable for planning future marketing strategy.

$2500

Open Sesame

Summon the genie, and she will provide:

  • a 5-email sequence – for example, an autoresponder sequence to coach brand new subscribers into loyal buyers
  • PLUS a Crystal Ball report outlining what type of copy and messaging you need (based on interview responses and a review of any current web and/or email copy), and how this will change your fortunes
  • PLUS a full Prospect Persona, describing your ideal buyer to a tee, based on careful market and customer research – invaluable for planning future marketing strategy.

$1500

Magic Carpet Ride

Summon the genie, and she will provide:

  • high-converting copy for THREE of your most important web pages – a home page, an about page and a sales page, for example – to transform casual visitors into valuable prospects
  • a 5-email sequence – for example, an autoresponder sequence to coach brand new subscribers into loyal buyers
  • PLUS a Crystal Ball report outlining what type of copy and messaging you need (based on interview responses and a review of any current web and/or email copy), and how this will change your fortunes
  • PLUS a full Prospect Persona, describing your ideal buyer to a tee, based on careful market and customer research – invaluable for planning future marketing strategy.

$3500

Choose your own adventure

You have other ideas? That’s very cool. Let’s talk about how I can make your particular magic. For example, I could:

  • punch up your copy on an existing email sequence
  • review and make receommendation for your current website and CTAs
  • provide strategic guidance on brand identity
  • write case studies of customer stories, to get your brand on the map …

$let’s haggle!

Feel the magic of working with the Copy Genie

(I)

Feeling the fireworks – First, let’s have a quick call to make sure there’s magic between us. If sparks are flying, we sign a contract and I invoice for 50%. We set a timeline for the rest of the process. (LOVE: You get excited to work with me, feel confident I’m right for you, and know exactly how long you have to wait for your new future.)

(II)

Reading the Runes – Next, we’ll dive into an in-depth interview digging in to your hopes, dreams and fears for your business and your customers. (LOVE: You get to think about her business and goals in a way you likely never have before.

(III)

Crystal ball session – I give you a glimpse of your future success, by outlining what type of copy and messaging you need (based on our interview responses and a review of any current web and/or email copy), and how this will change your fortunes. I provide a written report for you to keep. (LOVE: You feel deeply confident that I know what I’m doing, and can see how working with me will grant your every wish.

(IV)

The magic ingredients – I ask for any existing customer research, brand guidelines and analytics data, and contact details for existing and/or past customers to interview. I set up interviews, and conduct surveys, review mining and competitor analysis, to get a detailed picture of our ideal prospect and the language they use. I create a Prospect Persona report for you. (LOVE: You get to understand your prospects like never before.

(V)

Stirring the cauldron – I bring together all the data and insights to write enchantingly persuasive copy, and provide wireframes to show how to set it out for optimal conversion power! I present the copy and wireframes either ‘in person’ over Zoom or as a video oresentation. (LOVE: The magic is starting to feel pretty real!

(VI)

Tweaking – We go through one round of minimal revisions (LOVE: You feel utterly enchanted with your final result.

(VII)

Casting the spell – We release the Magic Words into your market, and watch them do their work! And I invoice for the remaining 50%. (LOVE: You quickly start getting more leads, more sales, more traction in the market, and more accolades as an eco-warrior fighting to change the world!)

(VIII)

Aftershocks – I send you mystery gifts! (LOVE: You feel warm and fuzzy, and at one with the world!

(IV)

Circling back – I call one month later to check how our magic copy is performing, what is happening in your business, and hopefully suggest ideas to move forward even further. (LOVE: You know I’m super-invested in your cause, and excited for future possibilities of making even more progress together.)