The “smart” world has gotten wise to the ways of olden-times marketing

In fact, peeps be totes yoda these days, some might say…

(Not me. I’ve no idea how that sentence even works.)

Which means the old copy formulas – like AIDA (attention, interest, desire, action) and PAS (pain, agitation, solution) – are losing their edge in the messaging arms race. 

The truth is, to keep cutting through the hard white noise of Clever Marketing out there, and get noticed in an ever more sophisticated space, you need a sharper tool that goes deeper.

You need my signature framework …

The Conversion Code™

Over years of writing copy designed to convert curious prospects into can’t-wait buyers, I realized it’s no longer enough to simply…

→ empathize with your reader’s current predicament

→ squeeze a little with predictions of unpleasant outcomes if they don’t do something about it, like NOW

→ and then unveil your particular product or service as the ideal solution (*tada!*)

That’s your classic PAS structure … pain → agitation → solution. It’s neat, clean and has been super effective for swaying people into your buy-now bucket for decades. (If you didn’t know about it before, you’ll see it EVERYWHERE now.)

But I knew I could get even better results by going deeper.

By taking a step back and figuring out what’s really behind the ‘pain’ in the first place.

That’s what The Conversion Code ™ is all about. Not just PAS, but PADAS →

(Pretty Badass, right?)

The Conversion Code™ goes way deeper – so your prospect feels you ‘get’ them better than their therapist, and trusts you (and your offer) implicitly to steer them into their bright new future.

Now, I use The Conversion Code™ in all my copy projects – and the results speak for themselves …

“One of THE best copywriters I’ve ever worked with. Gin naturally understands how to shift the reader to another perspective – she just crushes it! I feel like I’m reading my own words!”  Brandon Lucero, Messaging + Content Guru

Here’s how YOU can get incredible results from
The Conversion Code™
Done For You …

Email Genius

Conversion-designed email sequences to irresistibly lead your audience along whatever path you desire – welcoming new subscribers, warming up old ones, converting hot leads to mad-fan customers … 

Investment: starting at $3000

Sales Page Solutions

High-converting sales page copy to ease your leads from curious lurkers to raving, paying customers.

Investment: starting at $6000

Custom Fun

Whatever combination of copy you need right now – emails, sales pages, landing pages, ads – I’m here to create the authentic audience connection that brings the buyers, bigtime. 

Investment: let’s talk

Yours For A Day

Rent my brain for a day, to get killer copy by end of play – for way less than the investment of a full project. Perfect if you need emails optimizing, a sales page refresh, or other bits and bobs tying up in a high-converting bow.

Investment: $2500

“Gin helped us have our most successful launches ever! She’s helped us find so much clarity around our message, so now we attract a much higher level of client. It’s night and day, the level of clientele we had before working with Gin, and after. She’s a godsend – and her love and passion for what she does is infectious!”
Bob Heilig, Your Virtual Upline

OR …

For a complete Done-With-You experience, check out the

Copy Boss Academy

An exclusive 6-month coaching program for entrepreneurs and new copywriters who want Ultimate Copy Confidence to create their own magnetic messaging and super-engaging copy – so they can convert more customers, impact more lives, and make way more money doing it than they’d ever dreamed possible!

Over 6 full months, I’ll be working with an intimate group of entrepreneurs to nail their messaging, figure out their funnels, and create ALL the copy they need to bring in the buyers – from welcome emails to FB ads, Sales pages to blog posts, IG stories to lead magnets.

All planned, drafted and polished WITH you using The Conversion Code™.

  • So you not only get ALL the top quality, high-performing copy you need to carry your customers smoothly through every part of their conversion journey – for 6 whole months! …
  • You ALSO walk away with Ultimate Copy Confidence, to plan, draft and polish your own super-engaging, high-converting copy – so in future you can write for yourself, write for others, or hire a copywriter you KNOW has got the goods to write for you!

(It’s my ‘teach an entrepreneur to fish …’ approach!)

For full deets, check out the Copy Boss Academy program.

“Gin swiftly executes … with conversion-focused copy that actually makes the cash register ring!” Ry Schwartz, Email Copy Expert, Expression Engineer